Model selection & evaluation
Comparing foundation models, fine-tuned models and classical ML against your accuracy, latency and cost constraints.
Applied AI and machine learning engineering, from model selection and evaluation to deployment, monitoring and integration into production systems.
Most AI value gets lost between a promising notebook and a working product. We scope the problem, choose the right approach (a foundation model, a fine-tuned model or classical ML), and build the pipeline that gets predictions into the hands of real users reliably.
Data pipelines, model selection, evaluation, deployment and monitoring, treated as one connected engineering problem.
Discuss a project ↗Comparing foundation models, fine-tuned models and classical ML against your accuracy, latency and cost constraints.
Prompt design, retrieval-augmented generation, tool use and agent workflows built into existing products.
Fine-tuning and training pipelines for domain-specific classification, prediction and recommendation tasks.
Model serving, versioning, monitoring and rollback so predictions stay reliable in production.
Ingestion, labeling and feature pipelines that keep models fed with clean, current data.
Bias, safety and reliability checks appropriate to the use case before launch.
Audit crawlability, indexation, content signals, templates, internal links, performance risks and current search opportunities.
Rank fixes by business value, technical dependency and expected impact so foundational problems are solved before cosmetic optimizations.
Apply technical and on-page changes consistently across templates, then build or improve content where search intent is underserved.
Track indexation, queries, clicks, rankings, conversions and Core Web Vitals, then iterate using real search and user data.
Make it easier for crawlers and users to understand which pages matter and what each page is specifically about.
Build content around real tasks and questions so pages can satisfy intent rather than repeating broad marketing language.
Create an SEO system that supports new services, resources and articles without reintroducing duplicate URLs or inconsistent metadata.
Tell us what is changing, where the friction is, and what needs to become possible.
Start a conversation ↗